Election Universe

US voting technology – A market research

US voting technology – A market research
March 01 2016, 20:37

Smartmatic, a world leader in election technology, recently conducted a market research study to explore the relationship between voter turnouts and the voter experience and the voting technology in the U. S.

Here are some of the key findings of the research:

  • 33% of US registered voters stated that there had been at least one previous election in which they didn’t participate in spite of having the intention to do so.
  • From those who intended to participate, but didn’t, 45% attributed lack of time for not showing up at the poll center.
  • 56% of the survey respondents believe that many don’t participate because the process is time-consuming and inefficient. 63% of Millenials, 63% of African-American and 60% of Hispanics agree with this statement.
  • Language remains an important barrier to participation. 56% of Hispanic/Latino voters respondents agreed on this issue.
  • Overall, 81% consider that reforms need to be implemented in order to improve the voter experience and the overall voting system.

This was a nationwide online survey in which 1,001 registered voters, aged 18 and older, participated. The data was collected from January 28 – February 1, 2016, and the study had a margin of error of ±3.1% (larger among subgroups) at the 95% confidence level.

More information can be found here.

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